NCF 2000 SURVEY
Synopsis of results
  1. Demographics
    1. 71% male, 29% female.  This may not be representative of NCF membership as a whole since a 1994 Industry Canada study indicated NCF membership was roughly balanced between males and females.
    2. Age of respondents fairly evenly distributed throughout all age brackets.
    3. Polarised into 'low income' (22%) and 'high income' (33%). Note that 'low income' young people might be living in a high income household (evidenced by high end computers being used by those in low income brackets).
    4. 77% use web browsers to connect to NCF either all the time (43%) or some of the time (34% use both web browser and text connections), while 20% use text connections solely.  This may overstate browser usage as browser users could locate the survey more easily via the hot-link in the survey announcement.
    5. There are a substantial number of high-end users (win98, winNT).
       
  2. Features Liked Most
    1. Feature liked most:  Low Cost Internet Access (49%).
    2. Feature Liked second most:  E-mail (61%).
    3. Feature Liked third most:  Sense of Community (16%).
    4. Feature Liked fourth most: Web Browsing (13%).
       
  3. Reliability
    1. 74% rated the system as reliable (41%) or very reliable (33%), while 22% rated it as somewhat reliable.
    2. Respondents using text tend to find the system more reliable than PPP respondents.
    3. Lynx users find the system more reliable than others.
    4. Generally reliability seems independent of user equipment.
       
  4. Improvements
    1. Most requested improvement: Faster modems (51%)
    2. Second most requested improvement: More reliable service (29%).
    3. Third most requested improvement:  More community information online (13%)
    4. Fourth most requested improvement:  Easier to use (11%).
       
  5. Membership Dues
    1. Most respondents (62%) are in favour of membership dues, only 29% oppose.
    2. Younger respondents tend to disagree with dues.
    3. Older respondents tend to agree with dues or don't care.
    4. Interest in dues is not related to income.
    5. Interest in dues is not related to interest in ads.
    6. Interest in dues is not related to how respondents use the system (text vs PPP).
    7. Respondents who perceive the system as reliable are more interested in membership dues.
    8. Respondents who would recommend NCF are slightly more interested in membership dues.
       
  6. Dues Amount
    1. 45% favour annual membership dues of $25 or higher (34% favoured dues of $25-$49), 32% favour dues under $25
    2. Older respondents suggest slightly higher dues than younger respondents.
    3. There is a slight correlation between size of 'reasonable dues' and income.
    4. Not much correlation between size of 'reasonable dues' and support of ads
       
  7. Advertising
    1. Only 28% would support advertising on screens and/or e-mails, while 49% disagree with this approach.
    2. Older respondents dislike ads slightly more than younger respondents
    3. Low correlation between ads and willingness to pay dues.
    4. Low correlation between ads and dues level.
    5. Respondents apparently do not see advertising as an alternative to membership dues.
       
  8. Introducing New Members
    1. 57% of respondents plan to introduce someone new to NCF in the next six months
    2. A member's view of NCF's reliability does not affect whether they would introduce someone to NCF (except that very reliable is more likely to introduce someone).
    3. A member's age does not affect whether they would introduce someone to NCF (except that 20-29 is less likely to introduce someone, and 50-59 more likely).
    4. Respondents in favour of dues are more likely to introduce new members to NCF.
Mar/00