71% male, 29%
female. This may not be representative of NCF
membership as a whole since a 1994 Industry Canada study
indicated NCF membership was roughly balanced between males
Age of respondents
fairly evenly distributed throughout all age
Polarised into 'low
income' (22%) and 'high income' (33%). Note that 'low
income' young people might be living in a high income
household (evidenced by high end computers being used by
those in low income brackets).
77% use web browsers to connect to NCF
either all the time (43%) or some of the time (34% use both
web browser and text connections), while 20% use text
connections solely. This may overstate browser usage
as browser users could locate the survey more easily via
the hot-link in the survey announcement.
There are a
substantial number of high-end users (win98,
Features Liked Most
most: Low Cost Internet Access
Feature Liked second most:
Feature Liked third
most: Sense of Community
Feature Liked fourth
most: Web Browsing
74% rated the system as reliable (41%) or very
reliable (33%), while 22% rated it as somewhat
Respondents using text tend to find the system more
reliable than PPP respondents.
Lynx users find the
system more reliable than others.
Generally reliability seems independent of user
Most requested improvement: Faster modems (51%)
requested improvement: More reliable
Third most requested improvement: More community
information online (13%)
requested improvement: Easier to use
Most respondents (62%) are in favour of membership
dues, only 29% oppose.
tend to disagree with dues.
tend to agree with dues or don't care.
Interest in dues is not related to
Interest in dues is not related to interest in
Interest in dues is not related to how respondents use
the system (text vs PPP).
Respondents who perceive the system as reliable are
more interested in membership
Respondents who would recommend NCF are slightly more
interested in membership dues.
45% favour annual membership dues of $25 or higher
(34% favoured dues of $25-$49), 32% favour dues under
suggest slightly higher dues than younger
There is a slight
correlation between size of 'reasonable dues' and
Not much correlation
between size of 'reasonable dues' and support of
Only 28% would support advertising on screens and/or
e-mails, while 49% disagree with this
Older respondents dislike ads slightly more than
Low correlation between ads and willingness to pay
Low correlation between ads and dues
Respondents apparently do not see advertising as an
alternative to membership dues.
Introducing New Members
57% of respondents plan to introduce someone new to
NCF in the next six months
A member's view of NCF's reliability does not affect
whether they would introduce someone to NCF (except that
very reliable is more likely to introduce
A member's age does not affect whether they would
introduce someone to NCF (except that 20-29 is less likely
to introduce someone, and 50-59 more
Respondents in favour of dues are more likely to
introduce new members to NCF.