| Count of Age |
|
|
|
|
|
|
|
|
|
|
|
|
| Email
& Banner Ads |
Total |
|
| 1 Disagree |
49% |
|
Most
people do not want banner ads |
|
| 2 Doesn't
matter |
23% |
|
(only 28% would
support ads) |
|
| 3
Agree |
28% |
|
| Grand
Total |
100% |
|
|
| Count of
Age |
Email & Banner Ads |
|
|
|
|
| Age |
1
Disagree |
2 Doesn't matter |
3 Agree |
Grand Total |
|
| 0-19 |
7% |
5% |
7% |
7% |
|
Older people
dislike ads slightly more than younger people |
|
|
20-29 |
15% |
17% |
19% |
17% |
|
|
30-39 |
17% |
25% |
28% |
22% |
|
|
40-49 |
16% |
24% |
20% |
19% |
|
|
50-59 |
23% |
17% |
15% |
19% |
|
| 60+ |
16% |
11% |
6% |
12% |
|
|
NoAnswer |
6% |
0% |
6% |
5% |
|
| Grand
Total |
100% |
100% |
100% |
100% |
|
|
| Count of
Age |
Email & Banner Ads |
|
|
|
|
|
Membership Dues |
1
Disagree |
2 Doesn't matter |
3 Agree |
Grand Total |
|
| 1 Disagree |
28% |
31% |
30% |
29% |
|
Not
much correlation between ads and willingness to pay dues |
|
| 2 Doesn't
matter |
8% |
12% |
9% |
9% |
|
| 3
Agree |
64% |
57% |
61% |
62% |
|
| Grand
Total |
100% |
100% |
100% |
100% |
|
|
| Count of
Age |
Email & Banner Ads |
|
|
|
|
|
Reasonable Dues |
1
Disagree |
2 Doesn't matter |
3 Agree |
Grand Total |
|
Not
much correlation between ads and dues level |
|
| $0-$24 |
31% |
35% |
33% |
32% |
|
|
$25-49 |
36% |
31% |
33% |
34% |
|
|
$50-75 |
11% |
8% |
10% |
10% |
|
I don't think
members see advertising as an alternative to membership
dues. |
| $75 and
over |
2% |
0% |
0% |
1% |
|
| No member
dues |
20% |
27% |
25% |
23% |
|
| Grand
Total |
100% |
100% |
100% |
100% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|