The Motion:

"Moved that Personalized IDs (PIDs) be made available as part
of NCF's Donor Recognition Program in connection with contributions of
volunteer work as well as financial donations."

Carried - see minutes of Board meeting of 17 Oct., 1995


Director of Development's Report (October 17, 1995 attachment)
Personalized IDs - Request for Approval
Revised Summary
===============

The Board of Directors is being asked to approve a motion allowing the
implementation of Personalized IDs (PIDs) on NCF as a Donor Recognition Tool
further to the recommendation of the Director of Development and the
Development Committee.

The purpose of this Revised Summary is to highlight some of the key points
made in last month's presentation and to provide more background on the
operational issues involved in implementation.

Highlights
----------

* PIDs will bring in $7,000 per month, primarily from new registrants -
$84,000 per year in new funds

* the effectiveness of PIDs as a donor incentive has been demonstrated on
the Toronto FreeNet and other systems

* PIDs will be offered to new registrants as an incentive to make a donation
of $100 or more. PIDs will also be offered to current members through a
special campaign devised by NCF's Development Office. PIDs will not be
offered retroactively for past donations

* PIDs will become a permanent feature of NCF's Donor Recognition Program
and future donor drives.

* PIDs can be used as a reward for volunteering, strengthening the view that
Volunteers are Donors

* PIDs can be used to honour key contributors and special patrons

Cost-Benefit Summary
--------------------
Implementation requires programming estimated at a cost of one full week of
uninterrupted programming time. This will be offset by income estimated at a
rate of $7,000 per month (5% of new registrants) as soon as the program is
operational.

The cost-benefit return of implementing PIDs is significantly better than
that of The Great FreeNet Online Auction - the auction required several
weeks of programming and has raised only $30,000 to date.

Recent Technical Input
----------------------
It has been pointed out that implementing PIDs will be easier when NCF goes
to the WWW. However, the Development Committee advises of the danger
involved in delaying - the attractiveness and hence the revenue potential of
PIDs may be reduced over time.

Subject to approval of PIDs by the Board, we propose to begin implementation
with an interim step based on suggestions by Jim Elder and Matthew Darwin.
This involves offering donors a customized e-mail address at first (a mail
alias) instead of a full-fledged customized ID. The System Administrator and
the Administrative Co-ordinator have been consulted and agree that this will
be faster to implement. Under this scheme, customized e-mail addresses would
be converted to PIDs when NCF makes the move to the WWW.

             Our Community. Our FreeNet. Working together.
                     "go funding"  / "go helpers"
       Gordon Pearson (au167), Director of Development, NCF/LCN